"We are a marketing research and consulting agency with a resolutely customer-centric approach."
We support both B2B and B2C companies on challenges of brand strategy, innovation, and organizational transformation towards greater consumer centricity.
Our 3 pillars:
1.
Accelerate brand preference
We help you better understand your targets and their human tensions, consumers and shoppers.
We co-create with your teams and stakeholders strong, distinctive brand strategies, rooted in your challenges.
Our Brand Clarity Lab approach reveals the foundations and shapes the future of your brand.
2.
Make innovation a true growth driver
By making your market challenges our own, we help you structure your strategies, processes and innovation roadmap, develop ideation approaches and high-potential initiatives, and execute them in a relevant and impactful way.
With our Big Fish process, in particular, we sustainably fuel your innovation pipeline.
3.
Align the organization’s decisions with the reality of customers and consumers
We help you anchor customer-centricity in your daily life by integrating insights into the heart of decisions, reinforcing the role of your CMI teams, and reconnecting you with your users.
With the Real XP program, we create direct connection experiences between your teams and their users.
“At Adding-Light, we operate on a daily basis as a business partner to our clients.
We do not develop strategies for our clients; we co-construct them.”
Céline GRÉGOIRE- Founder & brand strategist
