"We are a marketing research and consulting agency with a resolutely customer-centric approach."

We support both B2B and B2C companies on challenges of brand strategy, innovation, and organizational transformation towards greater consumer centricity.

→ Who are we?

“At Adding-Light, we operate on a daily basis as a business partner to our clients.

We do not develop strategies for our clients; we co-construct them.”

Céline GRÉGOIRE- Founder & brand strategist

→ Contact us

Our stances:

Pragmatism

We immerse ourselves in your business challenges and integrate your constraints to transform insights into decisions and concrete actions. We integrate AI when necessary to gain efficiency.

Pragmatism

We immerse ourselves in your business challenges and take your constraints into account to turn insights into decisions and concrete actions. We integrate AI when necessary to gain efficiency.

The step aside

We challenge the obvious to reveal blind spots and open up new strategic perspectives.

The step aside

We challenge the obvious to reveal blind spots and open up new strategic perspectives.

The step aside

We challenge the obvious to reveal blind spots and open up new strategic perspectives.

Hybridization

To inform decisions, we cross disciplines and viewpoints (insights, strategy, human sciences, sectoral expertise...) and co-build concrete answers to your challenges with your teams.

Hybridization

To inform decisions, we cross disciplines and viewpoints (insights, strategy, human sciences, sectoral expertise...) and co-build concrete answers to your challenges with your teams.

Hybridization

To inform decisions, we cross disciplines and viewpoints (insights, strategy, human sciences, sectoral expertise...) and co-build concrete answers to your challenges with your teams.

Our 3 pillars:

1.
Accelerate brand preference

We help you better understand your targets and their human tensions, consumers and shoppers.

We co-create with your teams and stakeholders strong, distinctive brand strategies, rooted in your challenges.

Our Brand Clarity Lab approach reveals the foundations and shapes the future of your brand.

2.
Make innovation a true growth driver

By making your market challenges our own, we help you structure your strategies, processes and innovation roadmap, develop ideation approaches and high-potential initiatives, and execute them in a relevant and impactful way.

With our Big Fish process, in particular, we sustainably fuel your innovation pipeline.

3.
Align the organization’s decisions with the reality of customers and consumers

We help you anchor customer-centricity in your daily life by integrating insights into the heart of decisions, reinforcing the role of your CMI teams, and reconnecting you with your users.

With the Real XP program, we create direct connection experiences between your teams and their users.

→ Our areas of expertise