Our signature approaches
Three approaches to turn understanding into concrete decisions. From brand to innovation to on-the-ground experience, we make insight an actionable lever for your teams and your business.
1.
Clarify your brand strategy:
2.
Bring out the opportunities that really matter:
Brand Clarity Lab
Clarify what makes your brand unique:
Define a strong, differentiating, and actionable brand platform capable of guiding your decisions and supporting your growth.
What is at stake today:
In many organizations, the brand has been built over time, in successive layers or in an empirical way.
Its messaging becomes diluted, its contours blur, and its potential remains underused. In this context, marketing decisions are made without a clear direction, and the brand struggles to fully play its role as a strategic lever.
Result: messages that may be coherent, but are not very distinctive or impactful.
What Brand Clarity Lab allows you to do:
→ Clarify your brand's identity and potential
→ Identify your areas of differentiation
→ Align your teams around a common vision
→ Strengthen the consistency and impact of your communications.
How we work:
Brand Clarity Lab is structured around 4 key steps:
1. Audit: analyze the brand (internal / external), its history, its codes and its potential
2. Connect: connect with the target audience and immerse in their behaviors to bring out the insight
3. Co-build: co-create the brand platform with your teams
4. Sharpen: refine the platform and align the organization
Each framework is designed to integrate into your organization and support your teams sustainably.
What you tangibly get:
→ A brand platform structured around insights
→ A clear vision of your development territories (The Do's & Don'ts)
→ A shared framework to guide marketing, communication, and innovation decisions
→ A strengthened brand that is more consistent and distinctive over time
A few figures:
Over 15 brand platforms developed
Over 20 brands supported in their repositioning
Big Fish
Surface the “big bets” that will really make a difference:
Identify, structure, and prioritize high-potential innovation opportunities that will really matter for your business tomorrow.
What is at stake today:
In an uncertain context, innovation is often fragmented. It is still too internally driven, insufficiently connected to consumers and real-world uses. As a result, it is difficult to activate and not very motivating for internal teams.
Result : many initiatives and few real “big bets.”
What Big Fish allows you to do:
→ Define a clear and shared vision of your innovation pipeline
→ Identify your most structuring opportunities
→ Build a coherent and prioritized roadmap
→ Renew your pool of ideas by opening up to the outside
→ Relaunch a brand through the product, based on real jobs-to-be-done
How we work:
BIG FISH is structured around 4 key steps:
1. Define: scope the playing field, align stakeholders, and capitalize on existing data
2. Explore: open up perspectives based on insights, trends, immersions, and expertise
3. Create: bring high-potential concepts to light
4. Select: prioritize opportunities and structure a clear roadmap
Each project is tailored to your context, your challenges, and your level of maturity.
What you concretely get:
→ One or more clarified territories of innovation
→ A solid foundation of insights to feed future developments
→ Structured concepts, ready for the next phase
→ Teams aligned and set back in motion
Some figures:
+ 20 to 30 ideas generated per process
+ 3 to 6 concepts retained
+ 10 processes deployed
Need to identify your next “Big Fish”?
Let’s talk about your future innovation relays:
Real XP
Reconnect your teams with each other and with the reality of their consumers:
Because nothing replaces reality. It is what changes the way your teams ground themselves and make decisions.
What is at stake today:
In many organizations, knowledge of consumers remains indirect, top-down, little shared, and difficult to embody in day-to-day decisions. It is often carried by a few teams, not widely disseminated, and marketing initiatives remain disconnected from real usage.
Result: strategies built far from reality and a strategy « consumer centricity » that remains theoretical
What Real XP allows you to do:
→ Reconnect your teams with the reality of usage
→ Spread a consumer & customer-centric culture at all levels
→ Feed your marketing, innovation, or customer experience projects from reality
→ Create key moments of alignment between teams
→ Onboard new employees
→ Support an internal transformation
How we work:
Real XP is structured around 4 key steps:
1. Define : frame the challenges and the setup
2. Prepare : recruit, prepare and train
3. Immerse : organize field meetings
4. Activate : turn into insights and actions
Each setup is designed to fit into your organization.
What you tangibly get:
→ An embodied and shared understanding of consumers
→ A foundation of actionable insights
→ Decisions better anchored in reality
→ Engaged and re-energized teams
Some figures:
+ 200 meetings conducted
+ 15 programs deployed
Need to put the customer back at the heart of decisions beyond the rhetoric?
Let's talk about your action plan.
