Our areas of expertise
Your growth rests on three key levers: your brand, your ability to innovate, and the way your decisions are rooted in your customers’ reality.
It is on these three levers that we support you.
1. Brand strategy
In a challenging environment where expectations are changing and categories are being redefined, maintaining a clear and desirable position over time becomes a real challenge. And that's where everything is decided. Because your brand is a major asset of your company.
The situations in which we intervene:
→ Launch a new brand
→ Reposition a brand
→ Clarify a portfolio
→ Conquer or better target your strategic audiences
→ Stretch your brand
→ Align your internal teams and your partners around a clear brand platform
What we bring you:
We help you define and structure a distinctive brand identity, capable of resonating with its time while creating preference and value over the long term.
Our areas of intervention
Upstream:
→ Analysis of market dynamics and societal shifts
→ Exploration of the needs and uses of your strategic targets
→ Field immersion – distribution, networks…
At the heart of the strategy:
→ Audit of your brand within its competitive environment and exploration of its growth potential
→ Co-construction of your brand platform
→ Definition and testing of positioning
Downstream:
→ Support during creative agency briefing
→ Formalisation of brand elements (brand book, guidelines)
Our approach to your challenges:
We combine perspectives (internal, experts, clients and consumers) to reveal weak signals and market tensions, identify differentiating spaces, and build a brand strategy that is relevant, coherent, and sustainable.
We integrate artificial intelligence as needed, for example as a way to describe your brand today ahead of a strategic reflection.
2. Innovation strategy
Companies innovate a lot. Yet not all innovation initiatives become growth drivers. Identifying the right opportunities is a challenge. Executing them in the reality of organizations is another.
The situations in which we intervene:
→ Define a clear innovation strategy, your where to play
→ Nourish your short, medium, or long-term innovation pipeline
→ Identify and prioritize your big bets
→ Improve the execution of your innovations, your how to win
→ Structure or optimize your innovation processes
What we bring you:
We support you with all your innovation challenges, taking into account the internal and external dynamics of your organization. We reconnect your teams with their markets, customers, and consumers in order to bring forth a clear strategic framework capable of guiding the development of value-creating innovations.
Our way of approaching your challenges:
At every stage, our approach remains deeply rooted in understanding people, whether your consumers, your customers, or your teams, while also incorporating the real constraints of your organization, so that innovation makes sense both in the market and in execution. We integrate artificial intelligence as an outside perspective, for example in our workshops and in sketching ideas
3. Consumer /Customer centricity
You have more data about your customers today than ever before. But does it really influence your decisions?
Despite direct access to consumers and an increasingly rich source of material, customer/consumer knowledge often remains poorly structured and still too little integrated within organizations.
The situations in which we intervene:
→ Putting clients and consumers, or sometimes marketing, back at the center of decisions
→ Moving from decisions based on internal convictions to decisions truly informed by user reality
→ Evolving your B2B organization toward a B2B2C logic
→ Developing and disseminating client and consumer knowledge within teams
→ Better leveraging your existing data and insights to maximize their impact
→ Strengthening the strategic position and role of Insights / CMI teams
What we bring you:
Whether it is optimizing your processes and organization, creating connection experiences between your teams and their users, or translating this knowledge into concrete actions, we help you structure a true customer-centric culture, a source of growth and engagement for your teams.
Our approach to addressing your challenges:
Our approaches are based on a dual internal and external orientation: going to meet both your teams and your customers and consumers, in order to sustainably reconnect the two and embed customer centricity in your organization. We integrate artificial intelligence, for example to better consolidate a massive source of multi-source insights or technical data.
Our tools
The context:
→ Sectoral, socio-cultural, and economic analyses
→ Strategic planning, forecasting
→ Immersion in your data and critical perspective
→ Solicitation of academic and sectoral experts
→ Stakeholder interviews
→ Semiotic analysis
→ Benchmarks and inspiration sessions
The targets:
→ Ethno-connects (in-situ, online)
→ Connects
→ Qualitative groups
→ Online blogs
→ Quantitative studies
→ Social listening
→ Persona development
→ Embodiment of segments or need-states
