Our areas of expertise
1. Brand strategy
In a challenging environment where expectations are changing and categories are being redefined, maintaining a clear and desirable position over time becomes a real challenge. And that's where everything is decided. Because your brand is a major asset of your company.
What we bring you:
We help you define and structure a distinctive brand identity, capable of resonating with its time while creating preference and value over the long term.
Our fields of activity:
Upstream:
→ Analysis of market dynamics and societal shifts
→ Exploration of the needs and uses of your strategic targets
→ Field immersion – distribution, networks…
At the heart of the strategy:
→ Audit of your brand within its competitive environment and exploration of its growth potential
→ Co-construction of your brand platform
→ Definition and testing of positioning
Downstream:
→ Support during creative agency briefing
→ Formalisation of brand elements (brand book, guidelines)
2. Innovation strategy
Companies innovate a lot. Yet not all innovation initiatives become growth drivers. Identifying the right opportunities is a challenge. Executing them in the reality of organizations is another.
What we bring to you:
We support you through all of your innovation challenges, taking into account the internal and external dynamics of your organization. We reconnect your teams to their markets, customers, and consumers in order to establish a clear strategic framework capable of guiding the development of value-creating innovations.
From strategy…
→ Structuring the innovation strategy and territories of opportunity
→ Development of business plans
→ Support for or implementation of open innovation
→ Ideation workshops with our signature Big Fish approach
…to concept development
→ Writing and optimizing concepts
→ Working on the value proposition and the mix
→ Development of marketing toolkits and preparation for the go-to-market
…to performance optimization
→ Post-launch performance analysis
→ Innovation audits
→ Structuring playbooks and innovation processes
3. Consumer /Customer centricity
You have more data about your customers today than ever before. But does it really influence your decisions?
Despite direct access to consumers and an increasingly rich source of material, customer/consumer knowledge often remains poorly structured and still too little integrated within organizations.
What we bring to you:
Whether it is optimizing your processes and your organization, creating connecting experiences between your teams and their users, or translating this knowledge into concrete actions, we help you structure a true customer culture, a source of growth and engagement for your teams.
Our areas of expertise:
Analysis and structuring of the existing state
→ Audit of the organization
→ Audit of insights & data processes
→ Budget and annual research plan audit
→ Analysis of customer knowledge circulation within the company
Setting up client connection initiatives
→ Consumer / customer connect programs
→ Field immersion programs for teams, thematic safaris
→ Client / consumer onboarding for new employees
Activating insights within the organization
→ Training and development of Insights / CMI teams (ROI, storytelling)
→ Acculturation of marketing, innovation, or management teams to customer empathy
→ Workshops for translating insights into concrete decisions and actions
Our tools
The context:
→ Sectoral, socio-cultural, and economic analyses
→ Strategic planning, forecasting
→ Immersion in your data and critical perspective
→ Solicitation of academic and sectoral experts
→ Stakeholder interviews
→ Semiotic analysis
→ Benchmarks and inspiration sessions
The targets:
→ Ethno-connects (in-situ, online)
→ Connects
→ Qualitative groups
→ Online blogs
→ Quantitative studies
→ Social listening
→ Persona development
→ Embodiment of segments or need-states
