painter

Who are we?

Our key figures

Our key figures

2019

year of creation

2019

year of creation

100%

independent

100%

independent

+20

senior talents with multiple areas of expertise  

+20

senior talents with multiple areas of expertise  

+ 25

clients, from start-ups to large groups

+ 25

clients, from start-ups to large groups

+ 10

international partnerships 

+ 10

international partnerships 

Our biases

Pragmatism

We immerse ourselves in your business challenges and take your constraints into account to turn insights into decisions and concrete actions. We integrate AI when necessary to gain efficiency.

The side step

We challenge assumptions to reveal blind spots and open up new strategic perspectives.

Tailor-made

Every project is unique. We combine data sources and intelligences (human and artificial) and adapt our approaches and support to your context, your challenges, and your organization.

Collective intelligence

To inform decisions, we bring together disciplines and perspectives (insights, strategy, humanities, sector expertise..) and co-create concrete solutions with your teams for your challenges.

Our values

Our values

Vision
Standards
Clarity
Agility

Vision
Standards
Clarity
Agility

Our team


Three complementary perspectives drive the vision of Adding-Light

Our team


Three complementary perspectives drive the vision of Adding-Light

CÉLINE GRÉGOIRE
Founder of Adding-Light

"The most accurate strategic decisions always arise from a deep understanding of individuals, cultures, and practices."


For more than twenty years, Céline has bridged the humanities and business to help companies better understand their markets and inform their choices. She supports brands in building solid, distinctive, and actionable platforms. After co-leading leading market research agencies, she founded Adding-Light in 2019 with a clear ambition: to turn human understanding into brand strategies, innovation decisions, and drivers of growth.

CÉLINE GRÉGOIRE
Founder of Adding-Light

« The soundest strategic decisions always emerge from a deep understanding of individuals, cultures, and practices. »


For more than twenty years, Céline has connected the humanities and business to help companies better understand their markets and shed light on their choices. She supports brands in building solid, distinctive, and actionable platforms. After co-leading leading market research agencies, she founded Adding-Light in 2019 with a clear ambition: to turn human understanding into brand strategies, innovation decisions, and growth drivers.

ANNE-MARIE DUBOSC
Chief Innovation & Customer Centricity Officer

“Understanding individuals is only valuable if that understanding translates into concrete decisions.”

 

Anne-Marie brings businesses a dual expertise acquired both in research institutes and within major international groups, in insight roles and marketing roles. She supports the definition of innovation and customer-centric transformation strategies, linking insight, strategic vision and operational implementation. At Adding-Light, she ensures that each insight becomes a lever for action with real impact.

ANNE-MARIE DUBOSC
Chief Innovation & Customer Centricity Officer

“Understanding individuals is only valuable if that understanding translates into concrete decisions.”

 

Anne-Marie brings businesses a dual expertise acquired both in research institutes and within major international groups, in insight roles and marketing roles. She supports the definition of innovation and customer-centric transformation strategies, linking insight, strategic vision and operational implementation. At Adding-Light, she ensures that each insight becomes a lever for action with real impact.

ANNE-MARIE DUBOSC
Chief Innovation & Customer Centricity Officer

« Understanding individuals is only valuable if that understanding is translated into concrete decisions. »

 

Anne-Marie brings companies a dual expertise acquired both in research institutes and within large international groups, in insights and marketing roles. She supports the definition of innovation and customer-centric transformation strategies, connecting insight, strategic vision, and operational implementation. At Adding-Light, she ensures that each insight becomes a lever for action with real impact.

CATHERINE HO
Insights & Strategy Director

« Markets evolve through deep social and cultural transformations, often invisible at first glance. »

 

Trained in anthropology and marketing strategy, Catherine decodes the dynamics that are transforming behaviors and expectations. She helps companies step back, uncover weak signals, and understand what is changing in their markets. At Adding-Light, she puts this nuanced reading of change to work in service of more accurate, better-informed, and more sustainable decisions.

CATHERINE HO
Insights & Strategy Director

« Markets evolve through deep social and cultural transformations, often invisible at first glance. »

 

Trained in anthropology and marketing strategy, Catherine decodes the dynamics that are transforming behaviors and expectations. She helps companies step back, uncover weak signals, and understand what is changing in their markets. At Adding-Light, she puts this nuanced reading of change to work in service of more accurate, better-informed, and more sustainable decisions.

CATHERINE HO
Insights & Strategy Director

« Markets evolve through deep social and cultural transformations, often invisible at first glance. »

 

Trained in anthropology and marketing strategy, Catherine deciphers the dynamics that transform uses and expectations. She helps companies step back, reveal weak signals, and understand what is changing in their markets. At Adding-Light, she applies this refined reading of change to the service of decisions that are fairer, more informed, and more sustainable.

Our Strategic Expertise Hub

For each mission, we assemble a collective of academic, sector, or data experts to provide complementary perspectives. A curated ecosystem of partners that we activate based on the challenges and evolve through our encounters.

Academic and sector experts

Sketch artists, illustrators, AI experts

Expert marketing consultants

Our offices


They are located at Morning, rue de Sofia, Paris 18. Easily accessible, they are designed to offer a work environment conducive to reflection.

We host meetings, workshops and interviews there according to your needs, or simply welcome you there to talk, with the view of the Sacré-Cœur in the background.

Our offices


They are located at Morning, rue de Sofia, Paris 18. Easily accessible, they are designed to offer a work environment conducive to reflection.

We host meetings, workshops and interviews there according to your needs, or simply welcome you there to talk, with the view of the Sacré-Cœur in the background.

→ Contact us

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